A MicroSite (Conversion Focused Sub-Section), exists within a the larger website, but offers a strategic approach for encompassing a semi-independent initiative of the organization, all while retaining a robust link to the main site. While it upholds most of the branding guidelines of the main site, a MicroSite has its unique design, acting as a concentrated unit for user context.

The creation of a MicroSite enables businesses to effectively spotlight specific campaigns or products with a distinctive touch, cater to particular audience segments, and maintain a uniform user experience. Despite living relatively independently from the main site's structure and supplementary content, it still provides fluid navigation and integration with the primary website.

This arrangement presents a flexible and specialized platform for delivering customized messaging, engaging users in a personalized way, and accomplishing specific objectives that may necessitate a unique online presence.

A Microsite Must

• Have a user goal
• Have a call to action for conversion.
• Have a focused audience so the voice can be taylored to the action.